Frank Giuliano Sr. had a passion to help soccer grow in the Northern New Jersey area.  Since moving to the United States from his native country Italy, he knew that it was only a matter of time until soccer would start to become popular in the states.

Little by little he began to build great relationships with important soccer figures in the area. Around this time kids were taking a liking to soccer, especially due to the growing success of the first professional soccer league in the United States called the North American Soccer League. Frank knew that these children needed quality soccer gear and equipment to be able to properly train with their teams.

It was in 1976 that Frank founded Universal Sporting Goods. Home to a variety of sports gear, including a large assortment of soccer gear.  Over the years, Frank began printing the uniforms for most of the soccer teams in the area. As time went on, Universal Sporting goods was geared primarily towards the ultimate soccer fan and player.

It was in 2008 that Frank Giuliano Jr. took over the reigns of the business.  His dedication and commitment to helping his father's business grow was very notable from a young age. In 2012, Frank Jr. officially turned Universal Sporting Goods into The Soccer Zone.  In December 2013, Frank took the company to the next level by opening a second location in North Bergen NJ.